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Branded content, at first glance, might appear disconnected from its associated brand. However, its true core lies in captivating the audience and addressing their interests.
Take the Michelin Guide as…
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Most in-house web teams understand basic optimization strategies: testing new headlines, changing button colors, and updating product images. However, what do designers and developers do when these conventional tactics fail…
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Predicting the demise of anything can often lead to unexpected consequences. Similarly, clinging to outdated concepts after they have been disrupted can also backfire. A notable example of this occurred…
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Digital marketing is continuously evolving, with numerous trends emerging as we approach 2025. As the market shifts due to technological advancements and changing consumer behaviors, understanding these trends will be…
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Low-hanging fruit SEO tactics can be incredibly beneficial for enhancing website visibility without significant effort. Here are 12 strategies you can implement immediately for quick wins:
Optimize for Low-Hanging Fruit…
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As a graphic designer, encountering the phrase “Make it pop!” can elicit feelings of dread. This vague request, often laden with expectation, can leave even the most experienced creatives at…
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The Power of Global Testing
Global testing transforms your brand’s reach, moving it beyond local boundaries. It’s not merely about assessing effectiveness in one area; it’s a pathway to discovering…
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For a business owner, the prospect of growth brings a sense of excitement, but navigating the complexities of scaling in the current digital landscape presents distinct challenges. Scaling involves more…
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As consumer behavior increasingly shifts towards digital platforms, the need for businesses to establish a robust digital marketing strategy has never been more urgent. Companies, whether startups or established brands,…
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Consumer Ad Overload is Eroding Retailers’ Digital Marketing Efforts
The urgency caused by the pandemic and its aftermath has spurred innovation in how consumer-focused brands and retailers leverage the digital…
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